OR'J created by model turned fashion designer Victoria Von Fliedner. She was Not inspired by contemporaneous fashion, which tend to standardise without particularity, difference nor extravagance, she originally choose to create her own line by deconstructing existing models; a way to appropriate and transpose to her conception of fashion. She is now tracking the "Never Seen". View Flash Trailer and Website. (2004: Unico Digital, Photogrpahy & Web)